The contest, hold by Zooppa.it and Ca' Foscari, was about the creation of a new interpretation of the Ca' Foscari's logo together with its corporate image. This new interpretation consisted of a tailored version of the logo for the 150th anniversary of the University.
In order to express 150 years of history of Ca 'Foscari University, we chose to use a universal visual language, the architectural one, that means speaking through the most characteristic architectural forms of the palace, well-established symbols of the Venetian University.
The shape of number 1 has been inspired by the decoration element that runs along the sides of the palace, so as to draw the architectural stability of what is a centenary institution.
The Loggia of the second floor, with its quadrilobes, represents the most important architectural aspect of the facade. Their harmonic shape was resumed in the belly of number 5.
Ferro da prua
Inspired by the view available from the Loggia of the second floor, we chose to include within the number 5 a recall element in Venice and its canals: the “iron on the bow”, a symbol of the famous Venetian gondola.
The oriental shape of the semi-quadrilobes of the Loggia has been chosen to indicate the number 0. This form was meant to be the link between Far East and Ca' Foscari, point of reference for the study of oriental languages.
We applied the logo to different graphic mockups in order to show the client some possible brand identity solutions: the institutional website, the envelopes and letterhead, the information banners at the University, the shopping bags and the official Facebook page.
We also provided examples of applications on merchandise products such as t-shirts, bags, notebooks, pens and mugs.